The Asics began its brand earliest in 1949 and update to the name in 1977. The Japanese entrepreneur Kihachiro Onitsuka was keen to provide high-quality sportswear especially shoes for young people in his whole life. The name Asics comes from a Latin saying with "A sound mind resides in a strong body”, It is famous for athletic shoes and sport wear with outstanding performance and comfort via advanced technology. The brand's mission is to encourage people to exercise, pursue physical and mental health and balance, and become a better version of themselves.