Fueled by a desire to create stylish and performance-driven sportswear, Rudolf Dassler founded Puma in Germany in 1948. From the timeless Suede sneaker, adopted by athletes and artists alike for its classic design and cultural significance, to the innovative RS-X series, Puma blends sports and culture. Through collaborations with athletes, designers, and global icons, Puma empowers individuals to express themselves with confidence and style.
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