Frustrated with sweat-soaked cotton, former athlete Kevin Plank set out to create a better kind of performance apparel. That mission ignited Under Armour, founded in 1996 in the United States. From its signature moisture-wicking HeatGear technology to the high-performance Curry basketball shoe line, inspired by Steph Curry, the brand is synonymous with relentless innovation. Under Armour equips athletes with a competitive edge, inspiring them to push harder and achieve more.
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