SHEIN is committed to ensuring that we offer a safe online platform for our community. We operate in compliance with relevant local laws and regulations, including the European Union’s (EU) Digital Services Act (DSA), which provides a single set of transparency and accountability obligations for online platforms across the EU Member States.
1.Information on Active Users in the EU
Pursuant to Article 24.2 of the DSA, online platforms are required to publish information on the average monthly active recipients of their services in the EU every six months. SHEIN ‘Marketplace’ was launched in the EU in August 2023. We have calculated that from 01 August 2024 to 31 January 2026, SHEIN had on average155.7 million monthly active users in EU Member States.
We define a ‘monthly active user’ as the number of unique users who have engaged with the SHEIN platform within a specific period of months. This engagement could include activities such as browsing the SHEIN website or SHEIN App, making purchases, interacting with content, adding items to a cart, or any other interaction with the platform.
2.Single Point of Contact
If you believe that content on the SHEIN platform relating to a specific product is illegal in the European Union, you can report it through Customer Service or directly on the product page by clicking on the relevant button next to the product featured. When contacting us, we accept communications in your local language or in English
If you as a customer would like to contact us with a customer inquiry, you can do so via our customer service portal
https://www.shein.se/contact-us.html.
If you are the European Commission, the Digital Services Co-ordinator, a Trusted Flagger, an out-of-court dispute settlement body (ODS) or any other authority of an EU Member State, you can contact us at dsa-poc@sheingroup.com.
If you have any questions or concerns related to child safety on our platform, please contact us at:
dsa-poc@sheingroup.com.
3.Disputes about user content and accounts
If you believe that we have mistakenly taken actions on your account, you can appeal against our decision within six months by contacting our customer services team using the following link
https://www.shein.se/robot.
In addition, you may also contact a certified out-of-court dispute settlement body to help resolve any dispute with us relating to our actions on your account or reported content. The
European Commission maintains a website listing the available certified settlement bodies. However, please note that decisions made by out-of-court dispute settlement bodies will not be binding on you or on SHEIN.
Please refer to
SHEIN’s out-of-court dispute settlement (ODS) guide to find out more about the functioning of the out-of-court dispute settlement process.
4.Transparency reporting obligations
In compliance with Articles 15, 24, and 42 of the Digital Services Act (DSA), SHEIN, as a designated Very Large Online Platform, is committed to maintaining a safe and trustworthy marketplace.
We are pleased to publish Transparency Report No. 4, covering the period from 1 July 2025 to 31 December 2025. This report continues to provide detailed information about our content moderation effort and platform-safety measures for our EU marketplace. Please view Transparency Report No.4
here.
For reference, our earlier reports remain available:
•Transparency Report No.1 — 17 February 2024 to 31 August 2024 (view
here).
•Transparency Report No.2 — 1 September 2024 to 31 December 2024 (view
here).
•Transparency Report No.3 — 1 January 2025 to 30 June 2025(view
here).
5.Researchers’ access to data
Under Article 40 of the DSA, SHEIN is required to provide access to certain data for research purposes. The DSA distinguishes between two categories of researchers, qualified researchers and vetted researchers, each subject to specific eligibility and access requirements.
Below, we explain how you can contact us depending on your researcher status:
‘Qualified Researchers’: if you are a researcher within the meaning of Article 40.12 DSA and you wish to access publicly accessible data on SHEIN’s online interface, you may raise a request to us by completing the form available
here. Please note that, for us to give you access to such data, your request will have to meet the requirements set out under such article.
‘Vetted Researchers’: research requests concerning vetted researchers within the meaning of Article 40.4. DSA must be submitted to SHEIN by the Digital Services Coordinator (DSC) of establishment. Accordingly, vetted researchers should not contact us directly. The DSC(s) may reach us via our dedicated mailbox at
dsa-poc@sheingroup.com.
Additional information about the data we make available to both qualified and vetted researchers, the applicable access procedures, and other relevant details can be found in our FAQs available
here.
6. Publication of the Risk Assessment, Assurance and Implementation Report
In compliance with Article 42(4) of the DSA, we make the following documents available:
•DSA Risk Assessment Report: This report outlines the potential systemic risks stemming from the SHEIN EU online marketplace and the measures taken to address them. You can download the ‘SHEIN Risk Assessment Report of 26 August 2025’
here.
•DSA Assurance Report: This report presents the findings of an independent audit of the SHEIN EU online marketplace, specifically regarding our compliance with DSA obligations. You can download the ‘SHEIN DSA Assurance Report - Deloitte’
here.
•DSA Audit Implementation Report: This is a follow up to the main Audit Report mentioned above, setting out the actions in response to the auditor’s recommendations. You can download the ‘DSA Audit Implementation Report’
here.